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MegaCorp, a freight brokerage, has experienced a surge in public attention and online search traffic due to its sponsorship of golfer Brian Harman.
MegaCorp, a freight brokerage, has experienced a surge in public attention and online search traffic due to its sponsorship of golfer Brian Harman, who recently won the Open Championship with the company's logo prominently displayed on his hat. The company's vague and mysterious name attracted many humorous speculations on social media, but it ultimately increased its visibility and drove a 5,000% increase in website traffic, making the sponsorship a successful marketing strategy.
Source: Golf.com
if Brian Harman wins @TheOpen today then is MegaCorp the Championship Freight Broker of the Year? pic.twitter.com/k5yNTMwuyr
— Reed Loustalot 🚚 (@lostisreed) July 23, 2023
Special damages, also known as consequential damages, are extra costs not automatically covered by the carrier. They arise from the consequences of damaged or delayed freight. Here's what brokers and shippers need to know.
Darren also revealed they’re developing a new platform designed exclusively for carriers.
In 2023, the top 10 brokerages earned $53.25 billion in gross revenue. In 2024, that figure dropped to $43.77 billion — an almost 18% decrease.
Revealed through a detailed look at data from ISO's network of brokers. Explore key insights from the ISO Service Index Benchmark Report.
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