Freight Brokers: Scaling Up in 2025? Here’s What’s Actually Working
The freight market recovery is still stuck in neutral, so what are brokers doing instead? 76% are betting on tech, automation, and efficiency to stay ahead in 2025.
The New Premier Autonomy program offers carriers access to Aurora-equipped autonomous trucks through 2030, with Uber Freight providing a shipment network.
Uber Freight and Aurora Innovation just made a pretty big step toward "democratizing" self-driving trucks, bringing the industry closer to a driverless future.
"When you're a carrier that's looking to bring on autonomous trucks, you need to know how the technology works and whether it'll work within your network." - Zac Andreoni, VP of Business Development, Aurora
This isn't just a tech demo. We're talking about real, revenue-generating autonomous freight routes.
"With higher utilization, AVs can make freight corridors a whole lot more efficient, stimulating growth in the overall volume of freight moved." - Olivia Hu, Head of Autonomous Trucking, Uber Freight
This partnership is about making autonomous trucking a commercial reality at a much faster pace.
Source: FreightWaves
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