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True “produce season” in the continental United States lasts from about April to October, with Sun Belt markets dominating April through June and Midwestern markets dominating July through October.Â
April is here—and reefer rates are about to heat up. Produce season is starting. Here’s what to expect month by month, and which regions to watch.
Written By Luke Prothero of Greenscreens.ai.
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Throughout the calendar year, agricultural output drives demand for freight, especially refrigerated freight.
We can use historical reefer pricing data to track produce seasons across the country and anticipate capacity crunches ahead of time.
True “produce season” in the continental United States lasts from about April to October, with Sun Belt markets dominating April through June and Midwestern markets dominating July through October.
February and March are characterized by low seasonality (February has the lowest seasonality of all 12 months).
April and May produce season in Florida and southern Georgia results in an especially severe rate increase for outbound reefers.
July and August are dominated by midwestern markets in Ohio, Indiana, Illinois, and Iowa.
September and October are harvest season for much of the country.
November is post-harvest season for most of the country, but Arizona experiences significant seasonality due primarily to the lettuce crop.
December and January do experience “hot” markets as holiday demand drives prices up every year, however, there are few clear patterns that indicate particular price sensitivity in certain regions or for specific transport types.
Greenscreens’ animation of top seasonal markets shows how the freight map shifts by month:
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