Another Cold One: FreshX Secures $2.7M Pre-Seed Round

FreshX just closed a $2.7M pre-seed round. Founded by Lance Hackney and a former freight brokerage partner, FreshX tackles the chaos in temp-controlled logistics head-on.

Key Highlights:

• Funding Success: $2.7M raised in a pre-seed round.
• Major Backers: Valor Equity Partners, Caruso Ventures, LongJump, OCA Ventures, Origin Ventures, and more.
• Industry Experts: Advisors include Matt Silver and Lars Ward, with support from NVC professors Mark Tebbe and Steven Kaplan.
• Beta Testing: The platform is live and working with carriers, brokers, and shippers to refine and perfect the service.

FreshX Features:

• Transparent Pricing & Schedules: Simplifies cold-chain logistics for freight brokers and food shippers.
• Optimized Routing: Aims for "network-level optimization" to cut down on empty miles.
• Effortless Reefer LTL Bookings: Beta users report booking reefer LTL as easy as booking a plane ticket.

"Our platform brings transparency and efficiency to a complex industry, eliminating manual processes and optimizing logistics at a network level," says co-founder Lance Hackney.

Industry Comparison:

FreshX may owe some of its funder confidence to Lineage Logistics, who recently made a historic $18 billion IPO, raising $4.4 billion.

With 482 facilities in over 19 countries, Lineage is dominating the cold storage market, showing the immense potential in cold-chain logistics. It's a big sign of the growing importance and potential of the cold-chain sector. And now with FreshX in the mix, one can only image what other companies could soon claim their stake in this growing sector.

Source: LinkedIn Clay Curran | FreightCaviar