Freight Brokerage Hits 100,000 AI-Driven Calls Milestone

Circle Logistics announced that they have completed over 100,000 AI-driven calls in its operations. This achievement is credited to their partnership with Happyrobot.ai, an AI technology provider, and Transport Pro, a transportation management system (TMS).

Key Achievements and Benefits

Andrew Smith, SVP at Circle Logistics, Inc., shared several outcomes from integrating Happyrobot.ai and Transport Pro into their operations:

• Reduction in Manual Calls: "We’ve reduced the number of calls a person needs to handle by 80-100% in every use case," Smith stated, emphasizing how AI has helped free up employees for more strategic tasks.
• Improved Carrier Relationships: According to Smith, the AI-driven system has "grown stronger" carrier relationships by ensuring consistent communication without delays or hold times.
• Higher Margins: Smith noted that "consistent negotiation patterns resulted in 10% higher margins," thanks to the AI’s ability to standardize processes.
• 24/7 Call Handling: The system has managed to answer 100% of calls around the clock, even during peak volumes, contributing to increased reliability.
• Job Creation and Risk Reduction: Despite automating many tasks, Smith highlighted that the technology also "created American jobs" and "reduced risk and prevented fraud."

Smith emphasized the importance of having an AI and RPA (Robotic Process Automation) strategy, stating that it is essential for companies to remain competitive in today’s market. He added that Circle Logistics plans to scale the use of AI significantly, projecting to handle 5-10 times the current volume of AI-driven calls next year.

Pablo Palafox, co-founder of Happyrobot.ai, expressed excitement about the achievement, stating, "It's been such a pleasure working with the Circle Logistics, Inc. and Transport Pro teams to make this a reality! Next milestone: 1 million AI calls!"

Industry Reaction

Of course, robot dispatchers engaging in freight negotiation drum up interest, we've written about happyrobot in the past, so here's a rundown of some reactions to this latest news:

Sandy Cahill, CEO at Cahill Consulting, praised Smith, saying, "You've always been the guy looking for trends (and implementing them) that help make Circle the best it can be."

Other industry professionals joined the conversation, with many showing interest in the potential of AI-driven operations. A Senior Manager at Target, engaged in a detailed discussion with Smith about the nuances of AI’s role in rate negotiations.

Sources: Andrew Smith of Circle Logistics/LinkedIn