E138: Eddie Leshin & Brian Winshall: From American Backhaulers to Sheer Logistics

In the 1990s, Eddie Leshin and Brian Winshall played pivotal roles in shaping the freight brokerage industry, with Eddie joining American Backhaulers as employee #44 and Brian as employee #80. They contributed to the substantial growth of their respective companies, with Eddie later becoming COO of Coyote Logistics and Brian serving as EVP at AFN, which merged with GlobalTranz. Their paths intertwined again in 2020 when they explored investments in managed transportation companies, culminating in the acquisition of Sheer Logistics. Their shared journey, reflective of the evolution and challenges of the freight industry, is spotlighted in one of our most recommended podcast episodes. This episode Is brought to you by Isometric Technologies (ISO) the ultimate freight broker's secret weapon! With ISO, you'll have access to industry-wide service performance benchmarks, dynamic carrier and customer scorecards, and powerful analytics so you can understand your service strengths, address your weaknesses, and differentiate your carrier network from the competition. To learn more and get started, visit www.iso.io today.