Why Freight Offshoring Won’t Stop

Lev Krasnopolskiy, Co-Founder of Everest Transportation Systems and Founder of Alpha Staffing and Recruiting, shares how he went from immigrating to the U.S. from Moscow at five years old to building a career in freight, co-founding Everest, and using offshore talent in Ukraine to help the brokerage compete and scale. Lev also breaks down how chess shaped his approach to sales and negotiation, how speaking Russian helped him build relationships with carriers, why he believed Ukraine could give Everest more firepower for less money, and why he thinks freight offshoring isn't going away. He also shares his views on offshore fraud, building a global logistics workforce, launching Alpha after Everest, and combining offshore staffing with domestic recruiting. This week's episode is sponsored by Epay Manager, Highway, Bitfreighter, and Chain. Interested in sponsoring our podcast? Send us an email at pbj@freightcaviar.com CHAPTERS: 0:00 Intro 1:09 Meet Lev Krasnopolskiy 2:38 From Moscow to America 4:58 Geography, History, and Early Ambition 7:43 Chess and Learning to Sell 11:57 Breaking Into Freight at Echo 14:05 Building Carrier Relationships 15:55 From Echo to Custom 19:22 Founding Everest Transportation Systems 21:18 Learning Customer Sales 24:49 The Ukraine Staffing Experiment 30:42 Moving the Team to Ukraine 34:04 How Ukraine Helped Everest Scale 37:49 What Held Everest Back 40:12 Why Freight Offshoring Won't Stop 43:19 Freight Becomes a Global Industry 45:03 Offshore Fraud and Regulation 48:25 Starting Alpha Staffing and Recruiting 52:22 Offshore and Domestic Recruiting 56:02 The Future of Alpha 57:33 Lev's Formula for Success 58:49 The Four-Hour Workweek 1:01:05 Final Thoughts